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A global rebrand within a 50 week time frame
A global brand implementation to rebrand HP to DXC on an international scale within an ambitious time-frame to ensure a seamless, consistent transfer of identities.
149
locations
46
countries
Challenge
When companies undergo a major re-brand that involves a complete change of name, the challenge is all the more greater, particularly as it involves working from scratch to a whole new set of brand design guidelines and site protocols.
Solution
The scope of this global rebrand was epic in scale with a demanding time-frame in which to complete the entire project. Our team worked with DXC on site surveys, mapping out the design intent, working through the family sign development.
We then moved on to detailed construction drawings, then the first articles, brand books and permits. From here we progressed to manufacturing, installation and patch and repair work across all 149 locations in 46 countries - delivering the same high standard of quality and consistency in both manufacture and installation.
