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Superdrug

Ongoing roll out and maintenance, involving both internal and external signage

UK cosmetics and healthcare brand Superdrug has been one of our clients since 2012, and we work across their entire estate including their lead Superdrug brand, Savers chemist chain and sister company The Perfume Shop.

Key Stats

50-60 sites

a year across UK & Ireland

Requirement

As a leading high street retailer, merchandising their vast array of products to their consumer audience is a major part of their in-store design environment. So a key part of our internal signage work also includes branded light boxes to showcase various products, such as perfumes, as well as all the essential signs to mark different parts of the store.

Solution

Working across their three different brands gives us the chance to deploy a range of distinctively different design styles, and to explore new ways of evolving their portfolio of signs.