Services Provided: Rebranding GVC Group to Entain following strategic name change
‘Rebranding the owners of Ladbrokes Coral in a very tight timescale’
Pearce signs were approached by GVC group to work on “Project Sunrise” a confidential project rebranding GVC to Entain. The brief was to survey and re-sign six high profile sites in London, Gibraltar, Vienna and Manila in readiness for the re-branding announcement. This gave Pearce Signs just five weeks from the initial contact to carry out site surveys, prepare designs from initial concept drawings, manufacture and install new signage ranging from internally illuminated logos with purple LED illumination, to large format wall graphics at these key locations. We were able to propose ideas and implement signage within very short timescales. Work is now underway on the remaining locations including Barcelona, Milan, Rome, Tel Aviv & Brisbane.