New Concept / Flagship Store
Services Provided: Design, Manufacture, Programme & Project Management, Installation
A radical move for a larger wine range
The St John’s Wood store is the flagship for Majestic, which is the UK’s largest specialist retailer of wine with over 200 outlets.
The transformation of Majestic at St John’s Wood reflects a radical move by the retailer to create a much more immersive shopping experience. It is the first store to feature the new logo and carries its largest ever range of almost 1000 alcoholic lines, including 260 fine wines.
Pearce Signs were engaged early and liaised with design, marketing, brand and store development teams to ensure the store was unique. Many design development concepts were being discussed daily, until the team could choose a clear leader.
In total, over 150 internal, POS and external signs were manufactured and installed. The design and development needed to incorporate Majestic’s new branding which had never been rolled out at a site before.
Having worked with Majestic for over 5 years, we understand their brand, ethos and what they wanted to achieve at this flagship store. We think the results speak for themselves – “CHEERS”.