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Ongoing maintenance and new concept development for a major UK supermarket
UK-wide roll out of new signage, replenishment of old signs and concept development for new projects. Working across all store formats Tesco Extra, Tesco supermarkets, Tesco Express, Tesco Local.
100+
sites per year
Requirement
UK supermarket chain Tesco is one of our major ongoing clients, and we work with them across all their various store formats to ensure that their existing internal and external signage continues to meet their needs, and evolves with the brand.
External signage covers everything from signs on their buildings, wayfinding signs around their car parks, in-store signage on everything from sectional delineators (Bakery, Cafe etc) to aisle descriptors, banners and window vinyls.
Our approach
UK design team to deliver signs that meet their exacting corporate brand guidelines.
Because we work across all store formats we produce an array of design styles but, critically, we see a key part of our role is to keep things fresh. This is why we’re always approaching them with ideas for new concept designs, samples of new materials or new ways of presenting their brand.
A high access, rapid sign installation in a highly flammable environment
A rapid de-branding programme followed by a temporary signage package to ensure legal compliance
A multi-phase global brand relaunch across 461 sites that resolved issues of design and illumination
