How signage can increase your sales

Post Date 18.05.2018

Branding is one of the most important components of any business.

You create and build a brand that people can recognise, appreciate and trust.

What next?

It’s time to showcase that brand.

Signage delivers your brand to the world, and in turn can increase your sales…here’s how:

First impressions count

First impressions really do count for a lot, and by having great signage you can attract a lot of new customers this way. FedEx conducted a study and they found that 76% of people who took part in the survey said they went into a store they had never visited before due to its sign. Make sure you’ve got great, engaging signage and you might just see a load of new customers heading your way.

Increase sales with promotions

If you regularly implement temporary signage displaying seasonal offers and promotional discounts, you will see the customers flocking in. Modern day consumers love getting a bargain, and so respond extremely positively to any sign offering a promotion.

Build your reputation

Impressive signage allows you to create a space for yourself in the consumers world. You can get your brand out into the world, build a great reputation for yourself, and allow consumers to being to appreciate, recognise and trust your brand. All by having a really great sign.

Give people direction

Interior signs are just as important as exterior signs, as once you’ve got people inside, you now need to keep them there. By implementing effective signage indoors, you are able to highlight certain areas within your establishment that you want consumers to pay most attention to.

These are just a few ways in which really great signage can help increase your sales, but for any more information on signage or to find out what Pearce Signs can do for you, please call us today on +44 (0) 115 940 9620.

With over 200 years in the signage industry, we understand that your sign and your brand is how you communicate with the world. So let Pearce Signs do the talking for you.

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