What’s the first thing people see when they enter your business? It’s not your brand values, your customer service or your product range – it’s your sign.
Your signage is the thing that shouts loudest about you, shining brightly across the street and drawing customers inside. It’s what people recognise, and what they look for when they’re trying to find you.
It’s essential they see the right thing.
A sign is effectively your brand, condensed down to fit in metals, plastics and illuminations. It’s your voice, and just like with any marketing materials, it needs to speak loudly about who you are and what you do.
We work with some of the most recognisable names on the market, for whom signage has become synonymous with their identity. But imagine if that changed. Imagine walking towards one of the nation’s largest supermarkets and seeing something in the wrong font, with the wrong colours, or simply not working properly. It would instantly make you doubt the quality of what you’d find inside.
If the sign wasn’t right, how could you be sure the products would be?
The technology available means signage can now do more than ever, but the aim of them is still the same – promote your brand, attract your customers, and form a crucial part of your marketing strategy.
We have over 200 years of experience at doing just that. We get underneath the skin of our clients’ businesses, understanding what their brand means and how they want it to be perceived. With that in-depth information, we create bespoke signage that tells their story.
Our clients get served with quality and integrity, with expert sign specialists giving your brand the platform to, quite literally, shine.
Whether it’s local, national or global, our signs have brought businesses to life on a grand scale. Get in touch today to see how we can do the same for you.