Bank of Brands Programme
NatWest – 250 Bishopsgate London & Gogarburn Edinburgh
Services Provided: Design, Manufacture, Programme & Project Management, Installation
Head RBS office rebrands as part of Bank of Brands Programme
RBS have raised the NatWest logo at their iconic 250 Bishopsgate building. This rebrand of 250 Bishopsgate, one of Bishopgate’s most iconic buildings, is the first step in a wider programme to ensure that the bank’s key buildings better reflect the brands.
By focusing on brands which their customers are most likely to know and deal with, the banks hope to refocus the strongest brands back on their core markets in the UK and Ireland. This means NatWest in England and Wales, Ulster Bank in Ireland and the Royal Bank of Scotland.
Gogarburn (RBS Head Office) has undergone a rebranding as part of the wider Bank of Brands programme and Pearce Signs worked closely with RBS Retail Design to develop day / night acrylic technology. This design allows the strong RBS corporate branding to remain blue during the day and illuminate white at night.
2018 promises to be a busy year for Pearce Signs with the ongoing Bank of Brands programme gaining so much momentum.